About In Bendigo

Over the past few years, I've watched too many small businesses in Bendigo close their doors for good. Shops and cafes that had been part of this city's identity for decades — places where generations of families had gathered, celebrated, and built memories — were quietly disappearing.

The rising costs, the competition from national chains, and the lack of meaningful support from any level of government made it feel like the deck was stacked against the little guys.

I had to do something. I know I'll never run for government, but as a sole trader myself, I knew I could build something that gave small business owners a fighting chance.

That's how In Bendigo was born — a platform built exclusively for the independent, family-run businesses that make this city special. No franchises. No big-name chains. If you're a Jim's Group, this isn't the place for you. This platform is for the local baker who gets up at 3 AM, the tradie who's been serving the community for 30 years, the family cafe that knows your coffee order by heart.

In Bendigo gives these businesses the tools they need to compete: exclusive deals they can create in minutes, loyalty programs that keep customers coming back, cross-business partnerships that help them grow, and a community of locals who genuinely want to support them.

Because when you choose to spend your money at a local business, you're not just buying a product or service — you're keeping a family's dream alive, and you're keeping Bendigo, Bendigo.